SalesTech Star

Toluna Launches Toluna Start, the First End-to-End, Real-Time Consumer Intelligence Platform

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time.

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“Our signature digital solutions enhance research quality and achieve scale previously unimaginable for global brands, and we are excited to continue working with the world’s largest brands to deliver innovative solutions that empower clients of all sizes, and drive the industry forward.”

Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market research expertise. Toluna Start, which integrates Toluna’s panel of 30+ million members, empowers clients to conduct high quality, real-time insights covering all quantitative, qualitative and data visualization needs to truly understand the full consumer journey.

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“To deliver winning brand experiences that meet people’s demands, we need to ensure we’re continuously assessing and building, learning about our new ideas and products. Our insights team needs to be agile in how they gain deep insights, especially in today’s dynamic environment, and Toluna’s global team and flexible end-to-end platform help us to do that,” said Richard Thorogood, Vice President, Global Head of Consumer and Market Insights at Colgate-Palmolive.

“Toluna has revolutionized market research since its beginning, delivering speed and agility to an industry that historically conducted studies in months, not hours. Toluna Start is the culmination of two decades of technical innovation, award-winning methodology from Harris Interactive and shared learnings from our clients around the world,” said Frédéric-Charles Petit, founder and chief executive, Toluna. “Our signature digital solutions enhance research quality and achieve scale previously unimaginable for global brands, and we are excited to continue working with the world’s largest brands to deliver innovative solutions that empower clients of all sizes, and drive the industry forward.”

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