Major upgrade to Priority Engine platform delivers enhanced individual insights for more relevant, more personalized outreach
TechTarget, the global leader in B2B technology purchase intent data and services announced the release of major new updates to its IT Deal Alert Priority EngineTM platform that significantly increase sales and marketing teams’ abilities to achieve success.
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“My sales reps use the account and prospect-level insights on a daily basis. Priority Engine shows them where to fish and what prospects are biting on so they know who to contact and exactly what to say to generate a response.”
This new release focuses on Prospect-Level IntentTM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allow for hyper-personalized orchestration and outreach for Field and Inside Sales teams, and, for Demand and ABM teams, far more powerful targeting and messaging capabilities. New insight on opted-in individuals allows these teams to more quickly and effectively engage key in-market buyers. Significant upgrades to user interface and CRM integration increase efficiency for all user profiles and use cases.
“Many in the intent market have been wrongly focused only on accounts, when it is the people and teams at those accounts who actually buy,” said Andrew Briney, Senior Vice President of Products, TechTarget. “While TechTarget has always provided named, active prospects within accounts, these new enhancements empower revenue organizations with unmatched visibility into opted-in buyers in active buyers’ journeys to accelerate engagements.”
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Over the past several months, TechTarget conducted betas with many customers who have already begun leveraging the new layout and its prospect-level insights. They are reporting very positive early results of increases in sales and marketing productivity and yields:
“Priority Engine helps our sales team be more efficient with their time,” said Paul Penn, Regional Sales Director, ServiceNow. “My sales reps use the account and prospect-level insights on a daily basis. Priority Engine shows them where to fish and what prospects are biting on so they know who to contact and exactly what to say to generate a response.”
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