SalesTech Star

SugarCRM Named the 2022 Sales and Marketing Technology Awards “CRM Organization of the Year”

Sugar Takes Home Back-to-Back Sammy Award Honors for its AI-Driven CRM Platform that Does the Work to Make the Hard Things Easier for Sales, Marketing and Service Professionals

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers.

This is Sugar’s second-straight Sammy win, having won “Product of the Year” honors in 2021.

“It was clear to our judges that Sugar’s efforts will improve how we all connect with the brands we love for years to come.”

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“Winning this award underscores our commitment to eliminating the roadblocks for businesses to deliver high-definition customer experiences and drive growth,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar’s focus on reducing CRM complexity is a priority to empower sales, marketing and service professionals.”

Organizations rely heavily on sales and marketing technology. However, per Sugar’s global survey of 1,600 sales and marketing leaders, 76 percent say their biggest frustration with CRM is it’s either too complex, not intuitive or user friendly, or cannot be configured to meet their needs.

Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools and capabilities put change in the hands of non-technical business users.

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This is the latest in a string of accolades and award wins for Sugar, including the 2022 TMC CRM Excellence Award for two consecutive years, and back-to-back gold honors for Best New Product Version for Lead Generation (2022) and Relationship Management (2021) in the annual Stevie American Business Awards.

Sugar was also named to the Leader Quadrant in the 2022 Nucleus Research CRM Technology Value Matrix, and was recognized as a winner in the prestigious 2022 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC.

“We are proud to reward and recognize SugarCRM for innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that Sugar’s efforts will improve how we all connect with the brands we love for years to come.”

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