Salsify data analyses underscore how product content impacts search rank, online market share
Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, today announces the release of its latest data report, entitled The Sales Impact of Optimized Product Content.
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Consisting of a variety of data analyses, this new study delves deeply into quantifying how the amounts of various types of product content influence sales online. These include examinations of:
- Product pages associated with more than 500,000 Amazon search results
- A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
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The results clearly demonstrate that products listed on a given Amazon search page which have more product content – including images, bullets, and reviews – outrank products with less content a majority of the time.
Additionally, Amazon product pages with top-tier Amazon sales ranks have 64% more images on average, and were more than twice as likely to have increased their image and bullet counts over the past year, as compared to poorer-selling products on the site.
“Online retailers like Amazon see that consumers respond to great content by purchasing the items that provide robust product page experiences. It’s why they work that insight into their search algorithms,” explained Josh Silverman, Director of Analytics and Data Science at Salsify. “These latest analyses make it abundantly clear, that if brands want to beat out their competitors and gain market share long-term, they need to act nimbly and aim to continually optimize their product content online.”
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