Squaretalk’s native integration with Freshworks CRM delivers seamless dialing and data-rich customer engagement with real-time analytics
Squaretalk, a leading provider of advanced cloud contact center software, today proudly announces the launch of its Axiom Cloud Contact Center on the Freshworks Marketplace to empower Freshworks Inc. (NASDAQ: FRSH) users with automated dialing and easy handling of incoming calls directly within their favorite CRM.
Freshworks Marketplace allows companies and developers to easily build apps that integrate with the Freshworks suite of products to aid in customer and employee delight. With the integration of Squaretalk’s Axiom Cloud Contact Center to the Freshworks Marketplace, businesses using Freshworks will be able to initiate and receive calls directly within their CRM with a simple mouse click, offering a comprehensive view of historical caller activity. This feature empowers customer support agents, recruiters, and sales teams to share critical call information—including call history, recordings, notes, and key metrics—that enriches real-time personalized customer interactions and engagement.
In addition, Axiom intelligently routes calls and historical data to the most appropriate agents, facilitating an elevated level of personalized customer interactions. It directs clients to the team that best matches their needs, including language proficiency and technical expertise, bypassing the IVR for a smoother, more streamlined customer experience. The solution also offers comprehensive features for admins and managers, enabling them to monitor calls and agents in real time, whisper advice to agents, or take over calls when necessary.
Read More:Â SalesTechStar Interview with Paresh Vankar, CMO at LTIMindtree
Squaretalk further provides Freshworks users with a range of valuable features, such as crystal-clear voice quality, virtual phone numbers (local, mobile, national, and toll-free) across over 100 countries and 3,762 area codes worldwide, a spam-checker, and a website widget that expedites the connection of potential customers with sales agents.
“Squaretalk is steadfastly committed to enhancing customer engagement and workforce optimization,” said Elie Rubin, CEO of Squaretalk. “Our products are meticulously designed to help rapidly growing medium to large organizations and their employees become more efficient in managing customer interactions. The integration with Freshworks unlocks a new realm of possibilities for us, expanding our reach to a larger and more diverse customer base that values efficiency and personalized customer interaction. Whether our users work remotely or on-site, this integration equips them with all the essential tools they need to provide secure, top-tier, personalized service to customers worldwide. We’re confident that our synergy with Freshworks will significantly enhance our ability to deliver our clients an unparalleled customer experience.”
Read More:Â Internal and External Challenges Salespeople Face: Changing Approaches and Solutions
“Freshworks is mission-focused to bring innovative solutions to enhance the value we deliver to our customers,” commented Varun Vig, Senior Director, Strategic Alliances for Freshworks APAC and MEA. “The incorporation of Axiom into our marketplace simplifies how customers can procure and adopt cutting-edge personalized customer engagement tools that leverage the power of the Freshworks CX Platform.”
