Sprinklr Named A Leader In Prestigious Social Listening Platforms, Q4 2020 Report
According to the report, Sprinklr is “diverging from other vendors in this evaluation” with its focus on being a customer experience management (CXM) platform that delivers a unified front office
Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave™: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave™: Social Suites, Q4 2019 report.
According to the 2020 report:
“Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor stakes its claim as a customer experience management (CXM) solution to deliver a unified front office. Its roots as a prominent social suite have long given Sprinklr additional access to paid, earned, and owned media data. In contrast, its emphasis on brand customers’ use cases and key verticals is new in its go-to-market strategy.”
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The report evaluated 10 vendors based on 36 criteria, including current offering, strategy and market presence. Sprinklr received among the highest scores in the criteria of data, setup, performance, supporting services and revenue.
“Proud of Sprinklr for our recognition as a Leader by Forrester, an achievement that builds on our momentum in a year of many milestones for us,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “As customer experience increasingly differentiates brands, this report reinforces the importance of having one Sprinklr platform to reach, engage, and listen to customers on the channels they choose.”
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