SpotX Launches Live CTV Educational Series for Advertisers
‘SpotX Explains It All’ training session to highlight current state of CTV, targeting strategies, how to reach audiences at scale, and more
SpotX, the leading video advertising and monetization platform, announced a live educational series called SpotX Explains It All. The invite-only series will kick off with an in-person training session on 21 June at OFFSITE Loft in New York City and will roll out in other cities across the US in the coming months. The training offers advertisers extensive knowledge about the connected TV (CTV) landscape and serves as an extension to SpotX’s online CTV Masterclass for which media buyers and planners can earn official certification.
SpotX Explains It All features:
- A comprehensive overview of the CTV ecosystem;
- Audience insights and targeting strategies;
- CTV capabilities (including live streaming) and scalability techniques;
- Inventory purchasing recommendations;
- How to ensure brand safety and verification; and
- Measurement best practices.
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“CTV is continually evolving, and if we want our clients to understand the medium’s value and achieve maximum impact, then we need to do our due diligence to understand CTV’s complexities including the opportunities, limitations, and where it may be headed next,” said Thomas Mercier, Associate Director, Programmatic Strategy at OMD USA.
Thomas added, “SpotX has always been a reliable partner for all things CTV, providing invaluable guidance around how to navigate fragmentation within the OTT space, and this new educational series will deliver even more of the latest information we need to stay up to date.”
As a supply-side platform (SSP) solely focused on video since its inception in 2007, SpotX is an active participant in the IAB’s Advanced TV Committee which defines, prioritizes and executes industry-wide initiatives that facilitate the modernization of the television ecosystem including CTV.
Further demonstrating CTV growth within the industry, SpotX revealed an 18X increase in global over-the-top (OTT) video ad spend across its platform late last year, a figure which included live, linear, and video-on-demand (VOD) streaming services delivered via CTV devices as well as desktop and mobile screens.
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“CTV is now mainstream and advertisers must take this shift in viewership into account when planning their ad spend but we’ve discovered that many media buyers need support navigating all of the available capabilities, how to purchase inventory, target audiences, measure, and more,” said Jon Romano, Vice President, Agency Development at SpotX.
Jon added, “This new live training series will allow us to get up close and personal with brands and agencies and arm them with the knowledge necessary to successfully execute cross-screen campaigns at scale.”
