SPI Software Launches Sales & Marketing Module into SPI Connect
Vacation Sales Connect Generates new leads, increases existing customer conversions
SPI Software, the leading provider of software systems and resort management solutions for timeshare resort developers and operators, in partnership with ConnectionsGRP, has recently unveiled its latest module in the Connections collection of communications solutions, into SPI Connect™, SPI’s cloud-native, hyperscale digital communications and messaging platform. The company has launched its Sales & Marketing Module, Vacation Sales Connect (VS Connect©), which generates sales leads from new channels, while increasing existing customer conversions.
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ConnectionsGRP helps properties digitize and personalize the internal and external guest communication journey by designing, developing, and deploying transformative communication technology solutions. Its platform allows full integration with all mobile messaging channels such as text, WhatsApp, and chat, alongside any business’ established voice channel.
“We are excited to be able to provide this totally new software to our resort clients,” said Gordon McClendon, CEO of SPI Software. “This new technology allows our clients to connect with their owners in a meaningful way. It is the most effective way to communicate today.”
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Anthony Link, CEO of ConnectionsGRP, says that prior to VS Connect, “The primary method of tele-sales was predictive dialing and progressive dialing under a consumer consent banner. This method was expensive, cumbersome, and due to the new Telephony phone technology, increasingly being flagged as spam. Contact rates decreased monthly and telephone numbers were flagged more often.”
ConnectionsGRP internal research showed that in one particular case email open rates were less than 16%, contact rates for Outbound calls were on 12% and the inbound rate, driven from marketing, was less than 3%. Due to rapid consumer adoption and engagement dependency on email to drive marketing was reduced by 60%. As reported by Connections GRP, the client allocated more resources to handle text-based conversations; with VS Connect, the initial overall contact rate increased to 28% vs. 12 % prior to the adoption of the new module. Since the integration, 85% of all sales have had text messaging involved.
