SiteSeer’s revamped Automated Territory Optimization Model (ATOM) tool helps growing franchise companies optimize territories with greater speed and precision.
SiteSeer Technologies, creator of SiteSeer Professional site selection software and Void Analysis Pro, has revamped its Automated Territory Optimization Model (ATOM) tool. ATOM helps franchise companies optimize their territories with greater speed and precision. Built on SiteSeer’s powerful market intelligence platform, SiteSeer Professional, ATOM uses machine learning and advanced algorithms to enable franchisors to design fair, balanced territories that align with their long-term growth objectives.
With ATOM’s new enhancements, franchisors can reduce their territory planning time from days to hours. This faster, more accurate process allows franchisors to respond quickly to market shifts and improve their regional or national expansion efforts.
“Automated Territory Optimization Mode (ATOM) by SiteSeer empowers franchisors to design equitable, data-backed territories. This strengthens their brand reputations, builds trust and credibility with prospective franchisees, and ensures franchise companies adhere to federal guidelines.”
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FRANCHISE PLANNING SOFTWARE BUILT INTO A SITE SELECTION PLATFORM
ATOM is a must-have franchise planning tool for franchise growth. Built as a feature of SiteSeer Professional site selection and market intelligence software, ATOM ensures that territory design is comprehensive and data-driven. SiteSeer’s Territory Optimization tool automates the process of creating territories that meet a company’s franchise requirements, and provides an easy-to-use interface for manual territory realignment.
Tom Kessler, Chief Product Officer at SiteSeer Technologies, states that ATOM helps franchise brands create defendable territories that not only meet their legal obligations, but also demonstrate to franchisees that they care about their success. “We are excited to take territory planning to the next level,” says Kessler. “Today’s franchise brands know that the competition is fierce and those looking to invest in franchises are very discerning. They demand strong system support and sustainable profitability. ATOM by SiteSeer empowers franchisors to design equitable, data-backed territories. This strengthens their brand reputations, builds trust and credibility with prospective franchisees, and ensures franchise companies adhere to federal guidelines.”
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TRANSPARENT, VISUAL INSIGHTS FOR EASIER TERRITORY PLANNING
SiteSeer retail site selection software not only powers the ATOM model, but provides the tools necessary to visualize these territories, assess the quality of each territory, and manually adjust territories based on local knowledge or franchisee input. It also allows franchisors to make real-time adjustments in response to market shifts or new data. Franchisors can simulate potential changes to territory population, consumer demand or business rules and see how that affects the franchise company’s capacity for growth. Whether evaluating multiple expansion scenarios or realigning existing territories, Territory Optimization by SiteSeer ensures franchisors can adapt quickly.
SCHEDULE A DEMO AND LEARN MORE ABOUT SITESEER’S TERRITORY OPTIMIZATION
Territory optimization with ATOM is available as part of a SiteSeer Professional subscription (Advisor or Enterprise plan). This feature allows subscribers to create and manage their own territory plans or engage the SiteSeer professional services team to create a model or full territory plan on a company’s behalf.
