SalesTech Star

Shane Gibson’s Sales Academy Launches the Enterprise Sales Professional (ESP) Program Accredited by the Canadian Professional Sales Association

Sales training built for B2B and enterprise sales organizations prepares sales professionals to earn their Certified Sales Professional (CSP) designation

Today Shane Gibson of the Professional Sales Academy ( launches The ESP Program. The ESP Program is a mastery level sales training program designed specifically for B2B and enterprise sales situations including solution and large-scale selling. ESP offers advanced sales skills assessment, applied learning exercises, and proven methodologies for transformation of selling practices in a digital world. The program covers all the pre-requisite education requirements for the Certified Sales Professional (CSP) designation based on national standards set by the Canadian Professional Sales Association and is the first Vancouver-based educator to be recognized by the CPSA.

The Enterprise Sales Professional Program prepares tomorrow’s corporate sales leaders to think strategically, navigate the complex landscape of major corporations, manage complex selling situations, master negotiations, generate smarter leads, leverage the latest business intelligence tools, and adapt social selling practices to the most complex environments. The program is aligned with CPSA’s competency framework, developed with industry to articulate the skills required to succeed in sales. ESP is available as an online interactive program that includes self-directed and team learning and can also be offered as an in-person custom program tailored to an organization’s sales culture.

Read More: Decoding The Current State of SDR Automation Platform Powered by AI

Shane Gibson has implemented this training with a wide range of clients including the Ford Motor Company, CMHC, BMO Financial, Corning, HUB International, The Greater Vancouver Board of Trade, ACL, Reliance Industries (India), CPA BC and dozens of other sales organizations on 5 continents.

Read More: Why Delivering ABM-Focused Conversations at Scale to Your Customers Matters in the Buying Process

“The CPSA is delighted to recognize the Enterprise Sales Professional Program as one of Canada’s top-quality sales training and development programs; preparing mastery-level sales professionals to earn Certified Sales Professional designation. Shane’s thought leadership in sales is well established within the community, and he’s been a regular contributor to CPSA’s Learning Hub on topics such as AI and social selling. We’re delighted that the Professional Sales Academy has joined our efforts to develop more sales professionals in Canada will the skill sets that employers demand”. – Richard Louttet, Vice-President, Education & Certification at CPSA.

“Today’s sales professional doesn’t just want to sit through a sales course, they want real world immersion and practical action steps. I designed this program with sales performers in mind, we run focused sessions teaching best practices and combine that with peer-coaching and collaboration with hands on personal engagement by the trainer and coach. It’s about making them better now –it’s about sales growth activation.” – Shane Gibson, author, sales leader and founder of The Professional Sales Academy.

Read More: Interview with Anil Kaul, CEO at Absolutdata