SessionM Announces New Strategic Funding to Fuel New Innovation and Global Expansion

By STS News Desk On Jul 25, 2018

Round led by Salesforce Ventures

SessionM today announced that it closed a $23.8 million funding round led by Salesforce Ventures with full participation from other existing premier investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. SessionM is on pace for a record year of customer wins and revenue growth, and will use the funds to accelerate sales and marketing, product innovation, talent acquisition and global expansion.

.@SessionM announces new strategic funding led by @SalesforceVC to fuel new innovation and global expansion

“At Salesforce, we invest in companies bringing cutting-edge solutions to our customer base,” said Matt Garratt, managing partner at Salesforce Ventures. “SessionM and Salesforce’s joint customers have also achieved great success, and I am excited for this traction to continue in the quarters ahead.”

SessionM enables companies to engage each individual customer with the most compelling offers, product recommendations and incentives. By analyzing behavioral and transactional data in real time and applying advanced machine learning, SessionM delivers personalized experiences based off of individuals’ unique characteristics.

The company’s success in driving more profitable consumers has fueled its rapid growth with some of the strongest businesses in the world, including Barneys New York, Kimberly-Clark, TGI Fridays, L’Oréal and many more. With clients globally, the SessionM platform currently manages more than 150 million customer profiles and processes nearly 4 billion events daily, all with the goal of helping clients build more meaningful and loyal customer relationships.

“Our platform is purpose-built to inspire loyalty in consumers as measured by increased frequency, spend and satisfaction. That’s made possible through delivering high-impact personalized experiences that are rooted in every customer’s unique data. It’s extremely gratifying when some of the best and most innovative companies in the world look to SessionM to help them solve their most pressing initiatives around personalization and customer engagement. With this investment, we will be able to deliver even more product innovation, consultative support and global scale,” said Lars Albright, chief executive officer and co-founder at SessionM. “We’re proud and thankful for the support of all our investors.”