SalesTech Star

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely

Seismic Helping Companies Deliver Compelling, Personalized Interactions to Prospects in Any Selling Environment

Seismic, the industry-leading and award-winning sales enablement platform provider, announced enhancements to its Seismic Storytelling Platform. In the Spring Release, Seismic’s new capabilities better enable go-to-market teams to surface the most effective content for field teams, and allows sellers to more easily deliver targeted, personalized content during sales cycles.

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“Sales and marketing teams have recently shifted to working almost exclusively from home. It’s also become more important than ever for marketers and enablers to quickly develop and deploy updated content to field teams,” said Doug Winter, CEO and Cofounder, Seismic. “Seismic excels at enabling go-to-market teams to move rapidly and effectively in changing environments. Given this strength, we’re seeing accelerating usage of the Seismic Storytelling Platform by organizations of all sizes. With the Seismic Spring 2020 Release, we are pleased to deliver new capabilities that support improved content creation and enhanced personalization – capabilities that are even more important as teams work from home.”

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Select Seismic Spring 2020 Release highlights include:

  • Faster Playbook Creation with Pages: Seismic Pages allow marketers to quickly create, orchestrate, and activate playbooks and other content, including team pages and articles for field teams. Marketers can focus on rapidly adapting content to the evolving business environments while Seismic handles complexities such as page layout, compliance, permissioning and automating content updates. The resulting playbooks and guided pages make it easy for sellers to consume and use content when engaging with prospects.
  • Improved Discovery: Seismic is enhancing sellers’ ability to find the most impactful content for sales scenarios. Seismic’s data-driven approach allows core content to be surfaced and prioritized for individual sellers in a way that is even easier to navigate and consume.
  • Enhanced Content Personalization: Seismic has improved content personalization with on-the-fly presentation assembly. Sellers can confidently and quickly discover, personalize, and assemble from multiple content pieces knowing the final message will resonate with buyers.

“Companies want to be able to engage with prospective customers in the most effective way possible. They need to clearly understand customer needs and work closely with them in determining the best solution,” said Jim Lundy, Founder and CEO, Aragon Research. “The Seismic Storytelling Platform enables marketing and enablement teams to provide field teams with relevant and compelling content that resonates strongly with prospects.”

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