Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences.
In today’s world, most sales teams aren’t equipped with the best-performing content to help them close deals, resulting in inefficient interactions and lower win rates. In addition, marketing leaders often struggle to connect their teams’ work to the outcome that matters most — revenue — because they lack visibility into content performance during the final stages of seller-buyer engagements.
In fact, a Seismic-commissioned study conducted by Forrester Consulting revealed that more than half of respondents believe their organizations have not figured out how to generate actionable insights from sales content data. Seismic’s content analytics allow marketers to connect their work to revenue by generating tailored, practical insights on content performance at every step of the buyer journey. This is what visibility marketing and sales teams need as they work together to drive business growth.
“Sales content performance data has become a critical source of buyer feedback,” said Seismic CEO and co-founder Doug Winter. “Businesses are looking for ways to engage buyers through personalized, resonant messaging, but haven’t had the visibility into what content performs well and what doesn’t. Our improved analytics capabilities unite revenue teams, changing how deals are closed, how content is produced, and ultimately, how business is done.”
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