Enablement industry experts Irina Soriano and Meganne Brezina deliver the definitive handbook for enablement leadership success
Seismic, the global leader in enablement, today announced its plans to publish a new book titled Tomorrow’s Enablement for Today’s Leaders: The Strategic Guide to Demonstrating Value and Driving Outcomes. Written by enablement industry veterans Irina Soriano and Meganne Brezina, Tomorrow’s Enablement for Today’s Leaders provides guidance, inspiration, and strategies that any leader needs to excel in today’s dynamic enablement landscape.
Excited to read Tomorrow’s Enablement for Today’s Leaders, the new definitive guidebook on enablement from Seismic leaders and industry veterans, Irina Soriano and Meganne Brezina.
Enablement is one of the fastest-growing areas in business today. “Sales Enablement Specialist” was the sixth-fastest growing job title over the past five years, according to LinkedIn, and the number of LinkedIn users with the word “enablement” in their job title skyrocketed by 457% from 2017 to 2023. Whether readers are looking to build an enablement department from the ground up, or they’re already running a well-oiled team and want to improve their current approach, Tomorrow’s Enablement will inspire Enablement leaders to up-level their practice and scale a world-class enablement program that lasts. Full of practical knowledge, strategy and planning tips, easy-to-follow guides and checklists, and advice from Irina and Meganne’s deep experience, the book equips the next generation of enablement practitioners with all the tools they need to succeed.
“We’re overjoyed to share Tomorrow’s Enablement for Today’s Leaders with the world, as we envision this book serving as a guide, a trusted companion, and the key to unlocking endless possibilities in the world of enablement,” said Irina. “Whether in good times and bad, enablement has become a must-have for customer-facing organizations to grow and maintain business. Together, we aim to create a legacy of enablement excellence that transcends time and propels the next generation of enablement practitioners to new heights of success.”
Read More: Arrive Recommerce Strengthens Executive Team with Appointment of Vice President of Sales
“We hope that Tomorrow’s Enablement becomes the go-to guidebook for the modern enablement professional. It contains resources thoughtfully developed and extensively utilized by us throughout our enablement careers and within our own practice at Seismic,” said Meganne. “These tools have proven their effectiveness time and time again, and we encourage readers to use them as a practical and reliable framework to thrive in their own enablement endeavors.”
Notably, Tomorrow’s Enablement introduces the Enablement Value Chain (EVC), a strategic approach to drive cross-functional collaboration, elevate enablement experiences for field teams, and unlock value-based insights that continually enhance enablement efforts while consistently securing executive buy-in. The book’s foreword is written by Doug Winter, co-founder and CEO of Seismic.
Read More: SalesTechStar Interview with Kelli Hobbs, VP of Business Development, Valuedynamx
“Meganne and Irina seamlessly blend their strategic vision for the future of enablement while providing tactical guidance for practitioners to follow along their journey. The innovation established in the EVC will help leaders build a foundational enablement program rooted in the needs of their business and focused on driving long-term success,” said Bryan Naas, VP of Sales Enablement, SOCi. “Tomorrow’s Enablement for Today’s Leaders is required reading for enablers who want to be a strategic partner in the transformation and success of their business.”
