New appointment will be key in continuing leading lifestyle hospitality company’s global expansion
sbe, the leading lifestyle hospitality company, announced that it has appointed Alvaro Valeriani as its Global Senior Vice President of Sales and Marketing. As SVP of Sales and Marketing, Alvaro will oversee all sales and marketing operations for sbe’s worldwide portfolio. Based in Miami, he will also support the development of a robust sales culture that allows sbe to continue expanding its operations globally.
CEO and Founder at sbe, Sam Nazarian, stated: “We are excited that Alvaro is joining us in this crucial role. We’re on a journey of expansion across our hotel and restaurant brands and his twenty years’ experience in the hospitality sector working at some of the biggest hotel groups in the world will help us continue this trend and keep our portfolio of brands at the forefront of the hospitality world.”
Alvaro joins at a time when sbe is going through a period of rapid expansion with plans to more than double its hotel portfolio to 50 hotels and residences by 2021. This includes deals in new territories in Latin America including the first Delano outside of the United States in Rio de Janiero, as well as SLS in Mexico and Argentina. sbe also opened its first hotel in the Middle East – Mondrian Doha – at the end of last year with more planned, including two further properties in Dubai – Mondrian and Delano – an SLS in Doha in 2019, and Hyde Doha in 2020.
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sbe’s restaurant arm – Disruptive Group – is also expanding internationally, with plans to open more than 60 Umami Burger and Katsuya properties across Mexico, Qatar, the UAE and Japan in the coming years.
Alvaro said: “I am thrilled to be joining sbe at this hugely exciting time. As we build on the foundation Sam has built over the past sixteen years, I look forward to working with the talented team at sbe to secure further opportunities for the expansion of our iconic brands. I’m eager to bring sbe’s trademark 360-degree guest experience, combining exceptional cuisine and world-class design, to more people across the globe.”
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Prior to joining sbe, Alvaro was responsible for the sales and marketing operation of full-service Hyatt hotels and resorts in Latin America and the Caribbean. He brings over twenty years of expertise in the hotel, experiences and destination sales and marketing space.
