El Segundo startup Rush49 (www.rush49.com) was chosen as a pilot participant in the private Alpha phase of Google’s latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of giant advertisers in the space, such as Expedia and Groupon.
“We are honored that Google would include us in testing such an important new platform,” said Rush49 CEO and co-founder Vamsi Kumar Kotla. “It is a testament to our hard work and rapid growth that we merit such consideration.” Rush49’s inclusion is no coincidence. “This is a synergistic partnership between our two companies,” added Kotla. “We will be providing Google with a great deal of good information about how this platform works due to the wide variety of events and activities we promote all over the U.S.”
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Rush49 has broken through a crowded marketplace. While Groupon is ubiquitous in the discount ticket and service arena, there are a number of players big and small vying for a share of the discount-hungry consumers. “We set out to focus on experiences that create lifetime memories,” said Kotla. “We want to be the go-to for people who believe experiences, not things, make for a richer life.” Now, people from New York to Los Angeles, and many cities in between, are finding eye-popping deals on events, attractions, and activities that are getting them outside to share exciting experiences with family and friends.
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Participation in a new Google advertising venture will almost certainly expand Rush49’s reach nationwide. For manicures, Groupon is there for you. For the experience of riding in a real race car, skydiving, or running in a muddy obstacle course race, Rush49 is there to make it affordable.
Rush49 is a discount ticket provider and promoter for events, attractions, and activities across the United States, ranging from music, food, and microbrew festivals to skydiving excursions, rock wall climbing, and Paint Parties.
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