Platform Uses AI and Automation to Help High-Performing Revenue Teams Drive Growth and Retention
Clari, provider of the leading AI-powered revenue operations platform, has closed a $60 million Series D financing round, setting a new record for total investment in the rapidly emerging revenue operations software category. To date, Clari has raised over $135 million to transform revenue operations. Clari’s Revenue Operations Platform uses AI to modernize the B2B revenue process, upleveling execution, insights and forecasting for the entire go-to-market organization, including marketing, sales and customer success.
Sapphire Ventures led the round with participation from new investor Madrona Venture Group and existing investors Sequoia Capital, Bain Capital Ventures and Tenaya Capital.
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“Revenue isn’t just an outcome at the end of a 90-day quarter, it’s a dynamic, moment-to-moment business process,” said Andy Byrne, CEO, Clari. “With AI and automation, we’re helping our customers run their revenue process with the same level of transparency and rigor that they expect from any other critical business process, like manufacturing, logistics, or finance. The resulting impact on their business is transformational.”
Clari powers some of the fastest-growing companies in the world. In 2019, customer IPOs included Zoom, Medallia, Fastly and Datadog. Multinationals like Adobe and Lenovo, and hundreds of category leaders like Okta, Workday, Qualtrics and Alteryx all use Clari to run their revenue operations. The new financing will fuel the next phase in Clari’s growth, including expanding its revenue operations partner ecosystem and investing in new AI and machine learning offerings.
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“Growth and retention are the lifeblood of Chief Revenue Officers,” said Jai Das, President and Managing Director, Sapphire Ventures. “CROs from many of our portfolio companies depend on Clari to manage their end-to-end revenue process to drive efficiency and predictability. What Clari’s AI is calling has become an integral part of most boards’ parlance, since revenue forecasts are discussed so much. Increasingly Clari is being used by the broader revenue operations team, including marketing and customer success, to not only see how leads are converting to customers, but also to predict which customers will churn and which are primed for upsells. I believe Clari is an indispensable platform for revenue operations teams in every enterprise.”
Today’s funding will accelerate Clari’s growth, currently tracking at 200 percent. Clari’s Revenue Operations Platform processed over $300B in pipeline in the past year and now supports over 50,000 sales, marketing, customer success and go-to-market professionals across 170 countries. The company is repeatedly ranked #1 in its category on the peer-to-peer review site G2.
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