Promoboxx, the only retail marketing platform powered by brands, announced Untold Brewing as the winner of the 2018 Local Business of the Year Award, which recognizes a small business for its outstanding connection with, love for, and dedication to its community and people.
This year’s winner was announced at the fifth annual Aligned Conference, the only conference that brings together brand marketers, sales representatives, and local retailers across industries to develop digital strategies that power independent retail. The Local Business of the Year Award, now in its third year, gives local businesses the opportunity to tell their stories and rewards them for their outstanding work and commitment to their communities. Promoboxx received submissions from across North America representing a diverse array of over 10 industries. In each submission, local business employees shared a short story highlighting how their businesses are original in their own way and their community impact and connection. A panel of Promoboxx retail support experts selected three finalists for this award: Gearhead Outfitters, Mark’s Floors, and Untold Brewing. This year’s winner, Untold Brewing, received the most votes through online voting open to the public, including attendees at the Aligned Conference.
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Untold Brewing is located in Scituate, Massachusetts, and their motto “Every Beer Has A Story” was born from the local history of the town. Their flagship brown ale and blonde ale are named after two historic sisters, Rebecca and Abigail Bates, who used their wits and a bit of trickery during the War of 1812 to save the Town of Scituate from impending British invasion.
Untold Brewing has positioned themselves as a meeting place for their community and they facilitate this by hosting events, including their local beach cleanup, that not only give back but also educate the community and lead the way for sustainability. The brewery owners personally make deliveries to local retailers to forge relationships that are much more than just a financial transaction.
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“We are incredibly honored to be recognized with this award for Local Business of the Year. Since the day we opened for business, our goal has been to connect with our community and customers in a unique way,” said Matthew Elder, Founder and Brewer at Untold Brewing. “Through the use of social media, various digital marketing channels, and in person in our taproom, we’ve been able to share our story with our customers. Thank you Promoboxx for this incredible award and we hope we can continue to live up to this honor.”
“Untold Brewery is a unique and irreplaceable part of their local community. Their efforts to support and give back to the businesses and people around them really inspired our team,” said Johanna Fiedler, Director of Vertical Marketing and Consumer Engagement, Promoboxx. “We are proud to recognize them with the Local Business of the Year Award.”
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