Pandemic Accelerates The Erosion Of Brick-And-Mortar Providing New Opportunities This Holiday Season For ECommerce
Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm, both established Arizona companies recently merged to create a full-service ecommerce consulting, development and management agency.
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“Something we’ve been talking about a lot since merger of our teams and talent is how the pandemic has affected our eCommerce clients – and, especially, how the pandemic will impact the holiday shopping season,” said John Morrison, CEO.
According to Adobe analytics, U.S. online sales increased 43 percent year over year in September, reaching $60.4 billion. Adobe’s data is compiled from more than one trillion anonymous visits to retail sites and more than 100 million SKUs across 18 product categories from 80 of the top 100 retailers in the Digital Commerce 360 Top 1000.
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According to Digital Commerce 360’s annual retail holiday survey release in September, 33 percent of retails are projecting that web sales will increase by as much as 24 percent this holiday season – notably due to the pandemic and the continued shift to online shopping.
So, what does this mean for both established and emerging eCommerce businesses?
“It means there is an opportunity, especially with Black Friday and CyberMonday fast approaching,” stated Morrison. “There has never been a better time to step up your strategy game as an eCommerce business.”
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