Brands can now manage Product Ads with Microsoft Advertising using Pacvue’s intelligent automation, reporting, and campaign management tools
Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced support for Microsoft Shopping Campaigns for Brands. Through this integration with Microsoft Advertising, marketers can boost visibility of their products across the Microsoft Search Network, while taking advantage of programmatic bidding, analytics, and automation available from Pacvue.
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Microsoft Advertising provides intelligent solutions that empower brands to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, and with Microsoft Shopping Campaigns for Brands, marketers can automatically display Product Ads where consumers are searching and drive traffic directly to participating retailers.
“Shopping Campaigns for Brands offer the opportunity to engage directly with consumers, boost digital shelf visibility, and drive eCommerce performance,” said Murali Nallappa, Principal Group Program Manager at Microsoft. “Pacvue has been a leader in eCommerce advertising solutions, and we’re excited to partner with them to bring new innovation to marketers through Microsoft Advertising.”
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Now, brands can manage Products Ads in their Microsoft Shopping Campaigns directly on the Pacvue platform. Any brand set up on the Microsoft Advertising platform can take advantage of Pacvue’s software to launch, manage, and optimize campaigns, enabling them to display ads for products available from a wide range of retailers partnering with Microsoft Advertising.
“The consumer shopping experience is no longer linear, and brands are looking for new ways to deploy an omni-channel advertising strategy,” said Melissa Burdick, President of Pacvue. “Integrating with Microsoft Advertising allows our clients to be visible at the moment of search, use their ad dollars more efficiently to drive sales, and capture the growth of eCommerce across retailers.”
Built by eCommerce veterans, and supported by an expert team of practitioners dedicated to guiding eCommerce advertisers through new ad strategies, Pacvue is uniquely positioned to help advertisers take advantage of the growth of Microsoft Shopping Campaigns for Brands. Features include:
- Fully Customizable Dashboards: Collect all campaign metrics in a robust and flexible dashboard which can be customized to focus on specific KPIs, such as Return on Ad Sales, Cost-per-Click, and more.
- Detailed Reporting and Insights: Gain insights and competitive intelligence not offered anywhere else, along with scheduled reports, a visual change log, and actionable performance data.
- Smart Optimization Tools: Save time without sacrificing performance with configurable automation, dayparting capabilities, and budget management.
Partnering with Microsoft Advertising furthers Pacvue’s vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands win across eCommerce platforms. Expanding Pacvue’s offering to the Microsoft Search Network is an important addition to the retail channels that the company already serves, including Amazon, Walmart, Instacart, Target, and eBay.
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