SalesTech Star

Ordergroove Boosts Wrist Mafia’s Subscriber Base by Over 60% and Subscriber Lifetime Value by 100%

Ordergroove Announces New Visual Brand Identity Focused on Placing  Relationships at the Center of Commerce

The wristwatch brand combats rising customer acquisition costs by migrating to Ordergroove to deliver new prepaid and pay-as-you-go subscription capabilities

Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer brands, and Wrist Mafia, the premier subscription brand for fashionable and affordable wristwatches, =released a joint case study. In it, the brands detail how Wrist Mafia boosted its subscriber base by over 60% and subscriber lifetime value (LTV) by 100% after migrating its subscription experience to Ordergroove.

Wrist Mafia tapped Ordergroove to power its subscription experience because Ordergroove’s industry-leading platform fully integrates with Shopify, enabling a seamless subscriber enrollment experience that drives conversions by reducing checkout times. Another vital component of Wrist Mafia’s decision was Ordergroove’s easy-to-manage prepaid subscription technology, which offers consumers the ability to prepay up-front for longer-term subscriptions. With customer acquisition costs on the rise, prepaid subscriptions are growing in popularity among e-commerce and retail brands because they have a higher LTV than pay-as-you-go subscriptions.

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Wrist Mafia saw immediate success after launching with Ordergroove. The wristwatch brand’s subscriber acquisition rate increased by 15% one week after migrating. After three months, Wrist Mafia’s subscriber base grew by 63%. In addition, the LTV of Wrist Mafia subscribers enrolled in a prepaid, six-month subscription is 100% greater than subscribers enrolled in a pay-as-you-go subscription.

“With customer acquisition costs skyrocketing, we needed to get the most out of every opportunity to gain a subscriber,” said Wrist Mafia Co-Founder Johnny Brown. “Ordergroove’s subscription platform gives shoppers the seamless checkout experience they crave, ensuring we aren’t throwing money away on a poor user experience.”

“Wrist Mafia’s growth is phenomenal, and their subscriptions are a blueprint to succeed in today’s challenging e-commerce environment,” said Greg Alvo, CEO and founder of Ordergroove. “They understand a frictionless subscriber experience paired with prepaid subscriptions drives higher customer lifetime value. We can’t wait to help all of our customers achieve the same success.”

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