Oracle Named a Leader in Retail Planning Platforms Report by Independent Research Firm

Oracle Retail Cloud Platform recognized for offering configurable workflows and a high-level of scalability

Oracle has been named a leader in The Forrester Wave: Retail Planning Platforms, Q4 20231. The Oracle Retail platform was cited as the best fit for retailers or CPG firms that see open-to-buy and merchandise financial planning discipline as critical. Oracle scored the highest among any vendor in the agile merchandising criterion and was one of just two vendors to achieve the highest rating in both the vision and innovation criteria. Download the report and learn more here.

The report evaluated the solutions provided by 13 retail platform vendors and was designed to help digital business leaders select the right platform to meet their needs.

Read More: McAfee Study Unwraps Holiday Shopping Behavior and Shares Tips for a Safer Online Shopping Season

“Oracle’s current offering showed strengths in channel and store assortment planning; exploiting affinity, demand transference, and decision tree techniques; range and merchandise financial planning; continuous planning; and next best action,” the report stated. “Reference customers valued Oracle’s vision, roadmap, and merchandise financial planning functionality….”

“Our AI-backed Oracle Retail platform built on Oracle Cloud Infrastructure (OCI) provides retailers the tools to scale and tailor existing workflows to meet their merchandise financial planning and open-to-buy goals,” said Alex Alt, executive vice president, Oracle. “We believe this recognition further demonstrates Oracle’s continued leadership in the retail industry and ability to provide innovative solutions to meet our customers’ – and their customers’ – evolving needs.”

Read More: SalesTechStar Interview with Abigail Salvador, Sr. Growth Account Executive at Gong