OneView and Annex Cloud Align to Enhance Loyalty at Every Point of Sale

Leading technology partners remove barriers to streamline loyalty engagement

OneView Commerce, a leader in composable point of sale and omnichannel store fulfillment solutions and Annex Cloud, a leader in technology that transforms customer loyalty experiences for global enterprises, announced their global partnership that aligns integrated loyalty offerings with a cloud-native point of sale experience. Leveraging their combined product expertise, the companies empower retailers to create customer-centric engagement strategies within physical stores. With over 75% of retail transactions taking place in physical stores, this integrated solution enables associates to service customers while bringing loyalty front and center across the buying journey to maximize basket sizes, increase customer engagement, and drive long-term customer value.

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The companies empower retailers to create customer-centric engagement strategies within physical stores.

“With Annex Cloud, OneView is working with a partner who brings years of leadership in loyalty solutions to deliver full-featured omnichannel capabilities for today’s fast-moving physical stores,” said OneView Chief Executive Officer Linda Palanza. “With brand loyal customers proving they are worth an average of 2.5 times more revenue than new or future customers, it is imperative for retailers to maximize the loyalty experience at every point of engagement to protect valuable market share. We look forward to offering this powerful capability with our joint offerings.”

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“We are excited to partner with OneView to bring our enterprise loyalty capabilities directly to the point of sale,” said Erin Raese, Annex Cloud SVP, Growth and Strategy. “This integration allows retailers to seamlessly incorporate loyalty into every customer interaction, driving engagement and long-term value. By combining OneView’s innovative POS technology with our robust loyalty platform, we’re empowering retailers to create more personalized, rewarding experiences that keep customers coming back.”

OneView will demonstrate its omnichannel point of sale platform, including the Annex Cloud loyalty integration, at NRF 2025 – Retail’s Big Show in New York on January 12-14, 2025, in booth 4480.