SalesTech Star

Norauto Deploys Openbravo’s Store Solution to Strengthen Its Business and Adopt Omnichannel Commerce in Its Auto Centers


Deployment of Openbravo’s POS solution has been completed in the 280 branch centers of the French network of Norauto, the European leader in automotive repair and maintenance services. Franchisees are currently in the process of deployment.

Norauto, part of the Mobivia group, has been supporting motorists for nearly 50 years and currently has a total of 656 centers, of which 407 are in France and the rest in Spain, Portugal, Belgium and Italy.

France, Norauto’s largest market, is the first to standardize on Openbravo POS as the technology platform for omnichannel commerce across Europe.

The second step of the project will be to deploy Openbravo in all Norauto centers outside France to gradually include Spain, Portugal, Italy and Belgium during 2022.

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With the successful deployment of Openbravo underway at Norauto, another Mobivia Group automotive brand, ATU, has decided to launch an Openbravo pilot in some of its stores in Austria. Once the pilot is successful, Openbravo POS will be rolled out to all ATU stores in Austria. The process will then be repeated in Germany, where ATU has 550 centers. The Openbravo POS solution is compatible with the tax and payment systems of all these countries.

Norauto wanted to replace its old POS solution, which was obsolete and did not meet the current needs of omnichannel commerce.

The company chose Openbravo POS, a key component of the Openbravo Commerce Cloud platform, for its 100% web-based point-of-sale solution. No new hardware was required in the stores, as the platform currently runs on fixed terminals. Its flexibility makes it easy to adapt to Norauto’s service-oriented business model.

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Another factor in favor of Openbravo is its open architecture that allowed integration with the specialist software used in its workshops.

In addition, Norauto appreciated the ease with which it could adapt the Openbravo POS user interface to its company-specific design and usability requirements.

“We chose Openbravo for its flexible POS solution that includes comprehensive functionality to move us towards omnichannel commerce and can be easily adapted to our business requirements. In addition, Openbravo has the resources and expertise to support our ambitious deployment”, says Xavier Marvaldi, Digital Leader at Mobivia.

“Mobivia is a leader in Europe’s vehicle maintenance and spare parts market and we are delighted to be able to support one its flagship brands, Norauto, as part of a group-wide strategy to support the omnichannel development of its network across Europe” says Christophe Dubuis, Sales Director France & North Europe at Openbravo.

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