SalesTech Star

NielsenIQ Sets Course to Reinvent Retail and Consumer Measurement in the Age of Omni

Advent International-owned NielsenIQ is making fast moves as a newly independent organization. Today, the company is unveiling its Omnishopper solution to dramatically enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace.

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As the leading authority in consumer intelligence, NielsenIQ’s new panel-based Omnishopper product reveals the true online and offline shopping behaviors of today’s rapidly evolving consumers. Through market-leading intelligence and consumer panel insights, NielsenIQ’s Omnishopper solution brings dependable data to the forefront of omni measurement. For Consumer Packaged Goods (CPG) retailers and manufacturers, blind spots are illuminated through deep and consistent shopper tracking, bringing critical insights on shopper shifting, leakage, behavior, and attitudes.

With this launch, NielsenIQ begins an expansive rollout of its comprehensive suite of omnisolutions. This multi-product suite will encompass shopper behavior and attitudes, consumption, sales, and share trend tracking. Products will be grounded in NielsenIQ’s proprietary industry truth sets.

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“The future of shopping is omni and today’s consumers should be seen as either a current or prospective omnishopper,” said Liz Buchanan, Head of Consumer Intelligence, North America. “Brands must now know exactly who their customers are and fully understand their behaviors to predict what they will need in the future. A complete, connected picture of the omni-experience is now essential. Without question, the companies with the most robust view of the omnichannel marketplace will be best positioned to win.”

“Our legacy of quality will be the power source for the industry’s most trusted omni-intelligence,” said Jeanne Danubio, Global Head of NielsenIQ’s Consumer Intelligence business unit. “Everything we’ve done up to this point has led us to be the company to build the most accurate view of the omnichannel landscape. NielsenIQ has the quality, measurement acumen, trusted legacy, and building blocks required to be the omni authority. We believe a more permanent and substantial view is now mission-critical for the industry to move forward in making confident, well-informed omnichannel and shopper business decisions.”

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