Today, NielsenIQ, a global leader in data analytics and consumer intelligence, and Loop Insights Inc, a provider of contactless solutions and artificial intelligence, announced a strategic alliance in North America to transform the retail sector with automated marketing and enhanced customer engagement using real-time business intelligence. This alliance will allow brick-and-mortar retailers to adopt new, highly scalable technology and drive actionable insights to gain an advantage in a competitive retail market.
The collaboration leveraging NielsenIQ’s robust data aggregation and measurement expertise and Loop’s real-time data analytics capabilities, driven through their Fobi device, creates new opportunities for specialty brick-and-mortar retailers. Together, these technologies have the power to create personalized shopping experiences and increase loyalty in real-time, delivering instant value to the customer while driving opportunities for retailers to streamline their operations.
“At NielsenIQ, we continuously strive to collaborate with the most forward-thinking disruptors to deliver value to our clients,” says Richard Lee, VP, Strategic Alliances, NielsenIQ. “Loop has made significant progress establishing itself as an innovative leader in the retail data space. Together, with our foundational consumer and retail insights, we have tremendous opportunity to establish new product offerings, expand coverage and facilitate retail success with business intelligence and real-time capabilities.”
NielsenIQ’s market leading fast-moving consumer goods coverage and Loop’s transformative artificial intelligence solutions present opportunities for collaboration and business development across channels. Retailers will benefit from an enhanced understanding of consumer behavior, thereby boosting personalization, targeting and activation initiatives through the joint power of NielsenIQ and Loop.
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“The scope, gravity and validation of this agreement with NielsenIQ represent an incredible milestone for Loop and its shareholders,” says Rob Anson, CEO, Loop Insights. “NielsenIQ is the global leader when it comes to measurement and data analytics, as well as providing the most complete and trusted view of the market for leading CPG brands and retailers. In establishing this alliance, Loop is now on a path to achieve global enterprise scale, and has firmly put a stake in the ground as an emerging disruptive player in the world of retail data aggregation and analytics.”
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