NextRoll Announces 5x Increase in Profitability, Product-Led Growth, and Names Robin Bordoli as CEO
Company magnifies focus on its marketing technology platforms, announcing new growth with a new leader
NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year.
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Using its machine learning and data platform infrastructure, NextRoll serves tens of thousands of customers globally. Its two major business units, RollWorks and AdRoll, have seen growing traction in both software revenue and subscribers as the company continues to expand beyond its media foundations:
- RollWorks is projecting revenue growth for its Account-Based Platform of 70 percent year-over-year for Q3. This growth is fueled by new packages rolled out in April, making the RollWorks Account-Based Platform one of the most affordable and accessible ABM offerings in the market. RollWorks continues to deliver innovative capabilities to ambitious B2B marketing and sales teams with new products like Account Intent, Intent Playbook, and Sales Insights. The RollWorks Account-Based Platform is also extending its footprint through recent integrations and partnerships with Bombora, Hubspot, Linkedin, Marketo, OpenSense, and Salesforce.
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- AdRoll is projecting subscriber growth for its Growth Marketing Platform of 73 percent quarter-over-quarter for Q3. This growth is fueled by a freemium approach launched in April allowing direct-to-consumer marketers to start on a free plan before progressing to a paid plan. The AdRoll Growth Marketing Platform continues to deliver innovative capabilities to D2C e-commerce brands with new offerings including email add ons, AI product recommendations, and cross-channel measurement.
To continue on its path of product-led growth in the marketing technology space, NextRoll also announced Robin Bordoli as the new CEO, succeeding Toby Gabriner in the role. Most recently Bordoli has served as the President of the RollWorks business unit for the last 18 months. Prior to NextRoll, Bordoli also served as CEO at Figure Eight and held multiple leadership roles at Marketo, including incubating and growing the B2C business unit. Bordoli will continue to serve as President for RollWorks while actively looking for a new President for AdRoll.
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