New Acosta COVID-19 Report Reveals 75% of Shoppers Plan to Stick to at Least Some of Their New Habits Post-COVID

Research uncovers current consumer outlook and post-pandemic shopping intentions

Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, today released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19.

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“With vaccines rolling out, our latest shopper research shows COVID-19 concern levels may finally be waning, with current concern at 7.5 out of 10 — the lowest level reported since early March 2020. Even still, consumers realize there is a long road ahead. Thirty-five percent of shoppers think ‘normal’ is more than a year away,” said Colin Stewart, Executive Vice President, Business Intelligence at Acosta. “What’s more, many behaviors developed during the pandemic will be here to stay. Post-COVID-19, 75% of consumers plan to stick with at least some of their new habits.”

Grocery Shopping During the COVID-19 Pandemic provides insights on the evolution of consumer behavior and outlook amid the pandemic, including:

Shopping and Eating Behavior Changes Caused by the Pandemic

• Shopper behaviors shifted drastically in 2020:
  • Sixty-five percent of shoppers reported cooking more at home
  • Fifty-three percent of shoppers reported spending less time in stores
  • Fifty percent of shoppers reported stocking up on food/cleaning supplies
  • Forty-eight percent of shoppers reported spending more money per shopping trip
  • Forty percent of shoppers reported more online shopping

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Post-Pandemic Shopping Outlook

• When asked about their shopping intentions post-COVID-19:
  • Twenty-one percent of shoppers reported they will go back to their pre-pandemic habits
  • Fifty-nine percent of shoppers said they will continue with some of their new habits
  • Sixteen percent of shoppers said they will continue with all or most of their new habits
  • Four percent of shoppers are not sure what they will do
• Post-pandemic, top priorities for shoppers will be: product availability (60%), low prices (52%) and customer safety (42%).

Acosta’s research was gathered via online surveys using the company’s proprietary shopper community between December 30, 2020 and January 4, 2021. Acosta also released a 10-part COVID-19 shopper insights series in 2020, covering the evolution of consumer behavior and outlook amid the pandemic.

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