Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

By STS News Desk On Jul 30, 2019

Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Cited as a Strong Performer with strong identity resolution and advanced performance marketing analytics

Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc.

The report recognized Neustar’s strong person-, household-, and device-level identity resolution offering and customer data onboarding assets, stating Neustar should be on a short list for those who need “strong data connectivity capabilities layered with advanced performance marketing analytics across audiences.” The report also cites Neustar’s Data Science Development Kit (DSDK) for its flexible data analytics capabilities. The DSDK allows marketers to truly own their data with direct access to granular event-level insight for complete control over their strategic planning and measurement.

“It’s an honor to be recognized in Forrester’s Wave research report,” said Neustar General Manager of Marketing Solutions Michael Schoen. “It confirms for us the value that our Identity provides to clients in connecting the offline and online worlds to provide a persistent and actionable view of the customer journey. Our Identity DMP is unique in that it gives brands and marketers the ability to advertise to people, not cookies or devices. And, we aren’t stopping there. We are leading the integration of multi-touch attribution with the Identity DMP so as to develop the most accurate and comprehensive view of the customer journey, resulting in a superior customer experience orchestration capability.”

The Neustar Identity DMP is a complete end-to-end identity data management platform. With identity at its core, it fills the gaps across the enterprise marketing and technology stacks, providing access to the most authoritative identity sources available today. Neustar’s proprietary identity resolution methodology accurately identifies and links the omnichannel customer journey to a single persistent customer ID, which provides marketers the most accurate customer match rates across all marketing channels, both online and offline.

“While other providers only use impressions, cookies, and devices as a proxy for identity, Neustar empowers B2C enterprises to bridge the gap between marketing and advertising to deliver a single source of truth, all while respecting and securing consumer privacy,” said Schoen.

From onboarding of first, second, and third-party data, to segmentation, targeting, activation, all the way through to multi-touch attribution and unified measurement, Neustar’s Identity DMP gives brands the power to connect with customers definitively, across all channels with relevant frictionless experiences where and when it matters most.