Tom Koletas joins MRP to lead digital ABM sales globally
MRP, the leading global provider of AI-powered customer acquisition software and services, has appointed Tom Koletas as senior vice president of sales.
Koletas will lead MRP’s rapidly growing digital ABM sales efforts and will support sales of MRP’s predictive customer acquisition software. He will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s account-based marketing digital media programs. MRP’s flagship account-based marketing platform, MRP Prelytix, powered by Kx technology, allows clients to activate dynamic digital advertising informed by real-time insights.
“Tom’s demonstrated sales success in the marketing technology space will be a great asset to our team as we continue to expand the global reach of our AI-powered software and services, especially MRP Prelytix,” said Kevin Cunningham, MRP CEO. “Welcoming Tom strengthens our dynamic team and makes us better equipped for the future.”
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Koletas brings more than two decades of sales and marketing leadership to his role at MRP, with extensive experience within account-based marketing.
Prior to joining MRP, Koletas served as chief revenue officer at Madison Logic, where he was responsible for managing all sales and revenue-generating initiatives on behalf of the company’s publisher, agency and advertiser clients. Before that, he held leadership positions at IndustryBrains, TheStreet.com and Ziff Davis.
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“MRP’s end-to-end account-based marketing solution delivers immense value to clients thanks to its strong data intelligence, powerful machine learning engine and ability to deliver globally, at scale,” said Koletas. “I am tremendously excited to join MRP’s hard-working team to help more marketers achieve real ROI.”
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