Moz Meets 2020’s Surge of Marketers Seeking New Skills With “How-To” Help
Moz, Inc., the leader in search engine optimization technology, today announced that the company has seen an exceptional surge from marketers and SEOs seeking to diversify and expand their professional skills in 2020. Moz has met the need by publishing community resources, reports and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management and more.
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In one such report, The State of Local SEO: Industry Report 2020, Moz found 43% of respondents stating there weren’t enough quality resources to train teams and clients. And with both enterprises and SMBs either working with agencies or maintaining in-house SEO staff, Moz is committed to meeting the new needs of marketers and supporting the growing SEO community with world-class data and insights to make crucial strategic marketing and business decisions. While the industry landscape looks different, SEO is a crucial part of any digital marketing strategy.
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In addition, Moz also hosted a virtual MozCon, doubling the number of attendees of previous years and providing the most cutting edge insights and strategies from leading marketers across the country.
Moz’s commitment to the digital marketing community has helped the company thrive in a challenging year, but community-building means more than just business success. Moz has taken stances on diversity, equity and inclusion by making a statement and taking action to support the Black Lives Matter movement, publishing diversity and gender in SEO reports with Nicole DeLeon of North Star Inbound and making historic changes to the board of directors with the addition of Asia Orangio and Tara Reed.
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