Leading B2B artificial intelligence (AI) company to further innovate on their account-based marketing (ABM) capabilities and accelerate growth globally
Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company’s platform by innovating on their AI-driven ABM engagement and optimization capabilities, expanding their proprietary global database with buying signals and data-driven insights, and accelerating their growth and market penetration globally.
“CMOs are still struggling to demonstrate the link between marketing activities and business performance, hindering their ability to expand their influence and value beyond the marketing organization. We believe AI is the only way to turn leads into revenue at scale given the complexity of marketing stacks, workflows, and the reams of customer data being gathered. Also, the rise of ABM has the potential to finally align marketing and sales while increasing marketing’s business impact,” says Jacob Shama, CEO and co-founder of Mintigo. “Continued support from our investors will empower us to continue enhancing our AI for marketing and sales platform which allows our customers to use data-driven insights to more effectively plan and execute marketing and sales strategies.”
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For the last three years, Mintigo has reported a fifty percent year-over-year growth rate while maintaining substantially high gross margins, and retention rate. The company recently introduced advanced targeting capabilities for building hyper-targeted audiences, third party and first party intent data monitoring to track buying signals of known and potential net-new buyers, and sales enablement tools that provide key insights to sellers on what to offer and how to engage in an optimal way.
“Many companies forget that marketing is not about how many won or lost opportunities they have, but it’s about the reason why people choose or refuse their products. The intelligence behind their marketing strategy is how people see the entire business, so they better invest in gathering qualitative data that can provide insights across the end to end customer journey. Mintigo proved to be a great and efficient engine in the development of our data-driven marketing initiatives,” said Ioana Irina, Global Marketing Operations at HP Inc.
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Mintigo’s customers, which include B2B mid-market and enterprise companies, leverage the platform to identify ideal customers, discover their total addressable market, get buying signals to know where potential customers are in the buyer’s journey, and use insights to guide content and messaging, ensuring that it resonates with buyers. By enabling both marketing and sales teams to target, prioritize, and engage with intelligence, Mintigo customers have reported up to 6.1 times higher conversion rates and 400 percent larger average deal sizes.
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