Mindmatrix, the leading sales ecosystem enablement, next-gen PRM and partner marketing solutions provider, introduces the Collaboration Module to facilitate improved co-selling, co-building, co-marketing and co-servicing
Mindmatrix, the leading provider of sales ecosystem enablement, next-gen PRM and partner marketing solutions, announces the release of its latest product feature: the Collaboration Module. This innovative addition to the Mindmatrix next-gen PRM platform, Bridge 5.0, revolutionizes the way vendors, channel partners, alliances, Independent Software Vendors (ISVs) and Channel Account Managers (CAMs) interact within their sales ecosystem. This new feature facilitates seamless communication and interaction among these different stakeholders in the sales ecosystem, enabling them to collaborate together effectively on various opportunities, accounts, products and solutions.
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“The Collaboration Module is a big leap towards true sales ecosystem enablement, as it provides solid support to co-selling, co-building, co-marketing and co-servicing endeavors.”
The Collaboration Module brings about true sales ecosystem enablement by facilitating co-selling, co-building, co-marketing, and co-servicing initiatives within a community-like environment by providing a secure platform for all the participants of the sales ecosystem to engage in discussions, share best practices, industry trends and collaborate on joint marketing and sales initiatives. It enables channel partners, alliance partners, Independent Software Vendors (ISVs) and other participants of the sales ecosystem to engage in interactive discussions related to their accounts, opportunities, products or solutions, and receive responses from assigned Channel Account Managers or even peers (and other ecosystem participants) where applicable.
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The Collaboration Module also prioritizes privacy, ensuring that only stakeholders with access to specific accounts, opportunities, solutions, or products can view questions and participate in discussions related to them, maintaining confidentiality and security. The module supports both private and public discussions. Private discussions can be viewed and responded to by only those users who have been tagged, while the public discussions are visible and can be responded to by all members of the sales ecosystem. These discussions can be tagged and grouped into different categories for ease of reference at a later time. Users can also search using category names or keywords to access all discussions related to a particular topic.
While the Collaboration Module will add value to the entire sales ecosystem, it will be especially useful to new partners by allowing them to easily connect and interact with other entities in the space and gain access to valuable insights, best practices, and industry knowledge. By serving as a community or platform for discussion for the entire sales ecosystem, it eliminates the need for scattered email threads and ensures that all stakeholders are on the same page. It facilitates quicker decision-making and problem-solving, allowing the different participants to draw from each other’s knowledge and experience, ultimately speeding up deal cycles, strengthening sales ecosystem relationships and driving mutual success.
“We are excited to introduce the Collaboration Module as part of our next-gen PRM suite,” said Harbinder Khera, CEO, Mindmatrix. “The Collaboration Module is a big leap towards true sales ecosystem enablement, as it provides solid support to co-selling, co-building, co-marketing and co-servicing endeavors. This module creates a supportive community within the sales ecosystem that can be leveraged by everyone–channel partners, alliances, ISVs, and other participants to not just market and sell, but also solve customer problems effectively .”
