MikMak Secures U.S. Patent On Multi-Retailer eCommerce Enablement Technology
Trusted by the world’s biggest consumer product companies, MikMak Commerce gives consumers the power to choose where they want to shop, from wherever they are engaging
MikMak, a leading eCommerce acceleration platform, announced that the U.S. Patent and Trademark Office has awarded the company a U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns. This enables brands to offer their customers the ability to choose checkout options from multiple online retailers. Additionally, for online video, MikMak Commerce can be leveraged across all media, including social, print, display, CTV, influencers, and brand.com.
For brands looking to effectively utilize their online marketing dollars in 2022, providing customers with multiple checkout options in order to avoid out-of-stock issues is critical. According to data from Statista, in 2022, more than half of global e-shoppers reported being unable to purchase products due to products being out of stock.
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“Consumers today are truly omnichannel, and they’re in the driver’s seat when it comes to eCommerce. They can tailor how they shop, what social media platforms they use and where they shop to their individual preferences,” said Rachel Tipograph, Founder and CEO of MikMak.
“Consumers today are truly omnichannel, and they’re in the driver’s seat when it comes to eCommerce. They can tailor how they shop, what social media platforms they use, and where they shop to their individual preferences,” said Rachel Tipograph, Founder and CEO of MikMak. “The multi-retailer flexibility that MikMak Commerce enables is not just great for consumers, it is critical for brands looking to increase marketing effectiveness and avoid retail out-of-stock issues.”
Coupled with MikMak Insights, MikMak Commerce allows consumer product companies to understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.
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