– Legacy Monolithic POS is a huge drain on retailers’ resources, delivers little business value, and actually suppresses innovation and new customer experiences in retail
– Mercaux’s Next Generation Composable POS is a cloud-based, API-first solution that not only introduces fluid, flexible and fast checkout for customers, but also enables integrated cross-channel experiences & basket transfer
– The Rise of ROPO (Research Online Purchase Offline, or vice versa) has provided retailers with a challenge of how to facilitate and track a journey that begins in one channel and ends in another – Mercaux’s decomposed Basket & Checkout layers answer this challenge
Mercaux, The Next Generation In-Store Experience Platform, announces an extension of its in-store suite to include Next Generation POS. The arrival introduces decomposed basket and checkout layers, resulting in a fluid, flexible and fast checkout process, irrespective of where the omnichannel journey started or finished, or method of payment the customer wishes to use. Where legacy monolithic POS has remained stagnant for many years, delivering little in the way of value to retailers, Mercaux’s fully composable, cloud-based and API-first solution derives true business value, and provides a frictionless authentication, cross-channel basket transfer and checkout experience for customers.
Next Generation POS from Mercaux consists of a decomposed basket and checkout layer, meaning that a customer can start a journey in one channel (in-store, online or remotely), pick it up in another, and complete the checkout wherever, and however they want. This is enabled via Mercaux’s “Universal Basket” that follows the customer wherever they go and supports the rise in popularity of customers who ROPO, or those who would like to use modern payment methods including BNPL, anywhere. Furthermore, by deploying a composable vs monolithic platform, retailers now have the freedom to control how they transform their business, the flexibility to work with other Next Generation solutions of their choice, and the agility to deploy and add new functionality quickly.
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Speaking of the announcement, Mercaux co-founder and ceo, Olga Kotsur, commented, “Retail is behind other industries, such as banking or e-commerce, when it comes to composability. By extending our in-store experience platform though to basket and checkout, we are helping retail to take advantage of the agility and speed in which the industry can evolve to meet the heightened demands of the customer.”
Kotsur concluded, “This is an incredibly exciting development, finally allowing retailers to offer an entirely frictionless cross-channel experience and checkout process for their customers. With the pain of legacy removed, retailers can facilitate new omnichannel service models, understand true customer journeys and leverage online and payment innovations in-store – all leading to tangible top-line benefits.”
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