Measure Protocol’s New Solution Uncovers Previously Inaccessible Consumer Behavioral Data
Newly released "Retro" provides access to consumer digital, app and media consumption data within a private and trusted permission-based environment
Measure Protocol, the award-winning, ethical person-based data marketplace, today released “Retro” its latest solution to provide more consumer insights to data buyers, including brands, researchers and agencies.
Available across both iOS and Android, Retro uses proprietary methodology to gather consumer data that has previously been almost impossible to access. The new solution provides insights into consumers’ app usage metrics, device behaviors and media consumption all within a private, trusted, permission-based environment.
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“We relentlessly pursue quality, which we believe can only be achieved in an ecosystem built on trust, transparency and accountability. Our technology is ground breaking in that it allows consumers to be in control of their own data asset, and ensures they are always aware of what data is being collected. Our latest research-on-research shows clearly that this model, alongside fair compensation for sharing, has been shown to equal higher quality metrics,” said Owen Hanks, CEO of Measure Protocol.
Measure’s Retro provides an opportunity for brands to understand how consumers are spending time on their digital devices. It allows both iOS and Android users to interact in a similar way so that data is more aligned across operating systems. Retro provides access to vital information for brands, while consumers retain full custody of their own data and have a choice of whether or not to participate.
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Key features of Retro for market research include:
- Seamless ability to understand consumers across all mobile operating systems
- Ability to collect in-app environments not previously available via other technologies
- Customizable and scalable to meet all requirements
- Backed by our clean-water pledge for quality data within a fully-permissioned user experience
- Significantly lower cost than other metering and behavioral collection technologies
- Quick turnaround of data
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