MarketNation announces the release of Margin Maximizer™, creating the first ever collaborative D2C marketplace platform for Brands and their Distribution Partners, D2C+™.
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“MarketNation gives D&H Brands new options for making their products available on all the major marketplaces, while remaining in total control of pricing, messaging, and placement. – Fred Eddy, Vice President of Retail Sales, D&H Distributing.”
For achieving marketplace success as well as drying up the supply-side of grey market, Margin Maximizer™ enables Brands to dynamically optimize their marketplace economics. Brands can optimally price an individual SKU on any of the major marketplaces (Amazon, eBay, Google Shopping, Walmart Marketplace, etc.) – while intelligently sourcing products from their most cost-effective fulfillment channel, in full collaboration with their Distribution Partners. Multi-selling and multi-sourcing are now possible across a Brand’s entire distribution chain for optimal economics, total inventory control, and brand continuity.
Margin Maximizer™ allows Brands to multi-source new-in-season, end-of-life, close-outs, overstocks and refurbished products wherever they exist in the Brand’s authorized distribution chain; its algorithm automatically sources at the lowest price and sells at the optimum price, based on the Brand’s guidelines. Margin Maximizer™ provides Brands with a healthy alternative to Minimum Gross Proceed schemes by simply eliminating non-value-add layers and creating a more streamlined margin stack.
Arnold Goldberg, former Chief Product Architect at Paypal, recently joined MarketNation Board of Directors, and comments: “I am excited to join MarketNation and help shape the future of the D2C+™ platform architecture, a total game-changer for Brands and their Distribution Partners when wanting to grow their Direct-to-Consumer business. I look forward to helping the MarketNation team roll-out a world-class architecture.”
Michael Konopka, Vice President of Digital Solutions at Arvato Supply Chain Solutions, adds: “We are thrilled to partner with MarketNation as their primary digital warehouse for Brands wishing to sell both physical and digital products across major marketplaces. Steve Dueck is a visionary in this space and we can’t wait to be a part of all that’s coming from his team’s 100+ years of marketplace expertise.”
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Fred Eddy, Vice President of Retail Sales for D&H Distributing, remarks: “Having now fully integrated D&H’s warehouses, logistics and operations to the D2C+ platform, MarketNation gives D&H Brands new options for making their products available on all the major marketplaces, while remaining in total control of pricing, messaging, and placement. Now with D2C+™’s new dashboards, our D&H Vendor Teams are ready and eager to collaborate with any Brand seeking to achieve marketplace success.”
Bob Brodie, Board Advisor to MarketNation and CTO of engineering partner SUMO Heavy, confirms the uniqueness of MarketNation’s Margin Maximizer™ announcement today, saying: “We believe D2C+™ is the first of its kind as a client-facing multi-selling and multi-sourcing D2C marketplace aggregator. Whether you’re a Brand, Vendor, 3PL, Distributor, Agent or even Marketplace itself wishing to curate inventory from authorized sources, users can just log into the system and decide what they want to do. MarketNation has truly made it that easy as a complete end-to-end solution. It’s one of the most exciting projects we’ve ever been a part of.”
Steve Dueck, President and CEO of MarketNation, concludes: “With D2C+™, we have developed a platform that solves all the major pain points in the D2C business model for Brands. Beyond just being a D2C technology enabler, with the Margin Maximizer ™ collaborative feature, Brands can now intelligently align their Retail Sales, sourcing inventory already in distribution, with the efforts of the Brand’s own internal ecommerce initiatives, sourcing inventory in-house. This alignment results in maximum sales, profitability, and marketplace effectiveness.”
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