TalkShopLive Announces Shoppable Hassle-Free Retail and Content Distribution Agreement
TalkShopLive, the most adoptable streaming, social buying and selling platform for anyone, anywhere, today announces that it has teamed up with Walmart! The platform now enables Walmart to provide shoppable content through embeddable videos across Walmart.com, multiple media outlets, brand sites, talents sites and social platforms with one click sales execution, removing friction in path-to-purchase. The company has built a reputation for its ease of use and transparency with its patent-pending proprietary technology that allows customers to purchase products within the video player on any site where it is embedded, turning everywhere a video is shared, into point-of-sale.
“We realize the significant roles content, connection and technology have in live shopping and we are committed to creating memorable experiences online, moving away from the traditional product testimonials,” says TalkShopLive CEO and Co-Founder, Bryan Moore. “Our integration with Walmart demonstrates our unique position to connect the retail landscape through live shopping with our embeddable player, helping businesses truly meet their customers where they are consuming content. By partnering with America’s largest retailer we are maximizing customer experience by tying together incredible content, distribution and fulfillment from a single live show to millions of customers seamlessly.”
TalkShopLive enables Walmart to provide shoppable content through embeddable videos with one-click sales execution.
TalkShopLive is now fully integrated with Walmart, connecting through commerce API, all brands with products distributed by Walmart can utilize the platform to create shoppable content. The platform and retailer aim to present a suite of holiday programming, delivering content and products directly to audiences across the US. In-video selling will be available on Walmart.com, TalkShop.live, MSN Shopping tab, as well as all product partner sites included in the programming.
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“Walmart continues to be focused on meeting customers where they are while making it easier to shop,” says Casey Schlaybaugh, VP of Brand, Walmart. “Powering our commerce API with TalkShopLive will provide customers with a seamless checkout experience anywhere online while being entertained. We are excited to work with TalkShopLive to bring more engaging, interactive experiences to customers through shoppable livestreams.”
TalkShopLive has active content distribution partnerships with leading consumer publications with Condé Nast, Hearst and Meredith publications for content distribution. This Walmart agreement will be shoppable through various publications including IGN and more. Additionally, the platform currently works with individual creators and brands such as Best Buy, Fred Segal, Oprah, Scottie Pippen, Matthew McConaughey, Dude Perfect, Garth Brooks, Kristin Cavallari, Alicia Keys, Drew Barrymore and many other household names. Upcoming TalkShopLive events include Rachael Ray, Drew Barrymore, Taraji P. Henson, Gabrielle Union, and more.
TalkShopLive holds the proprietary technology to allow transactions to take place within the embeddable video player. This is a fully out-of-app experience, able to embed in all digital content, including publications, blogs, websites and social media. The platform is the easiest live shopping experience available for consumers and provides the only truly shoppable solution for the entire retail landscape to win together. Products on the TalkShopLive platform are wide-ranging, including books, music, beauty, cooking products and much more.
