Lightspeed today announced strong retailer enrollment and positive reactions following the launch of its enhanced NuORDER by Lightspeed buying experience for Grassroots Outdoor Alliance specialty independent retailers at last months’ Grassroots Connect buying show.
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Developed with key feedback from retailers and brands, the new buying experience enables Grassroots retailers to quickly add products to their order, set their own ship dates, and easily view and manage products across shipments. Additional retailer enhancements include empowering buyers to easily identify gaps across shipments, expedite product orders, and better manage cash flow. The experience also gives retailers the ability to quickly create orders by uploading Excel order forms using product UPCs, a feature that saves ample amounts of time and resources.
“The incredible feedback we have received signals that outdoor specialty stores want new solutions to conduct their businesses more efficiently and effectively,” said Olivia Skuza, Co-founder of NuORDER and General Manager, NuORDER by Lightspeed. “The response following Connect shows how digital tools are already helping to solve the immediate needs of retailers, as well as the opportunity to further innovate and accelerate the adoption of digital within this industry.”
Traditionally, wholesale buying has been an inefficient, time consuming process that required specialty retailers to keep track of numerous logins to place seasonal orders. Through this new platform, Grassroots retailers can now buy a store’s worth of apparel and gear on a single streamlined platform for the critical fall/winter buying season.
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“The one big thing that NuORDER by Lightspeed has going for it as opposed to other platforms is the ability to review and compare all of your brands together – it’s a huge advantage,” said Grassroots member retailer Johannes Griesshammer of Tahoe Mountain Sports in Truckee, California.
Through the end of Connect, Grassroots retailers were able to use NuORDER by Lightspeed to shop the Fall 22′ collections of 42 brands, and going forward, NuORDER by Lightspeed will be the single buying platform endorsed by Grassroots.
“I’ve been doing this 23 years, and gone are the days of me turning in orders on a napkin,” said Grassroots member retailer Kelly Osness of Treads n’ Threads in Gunnison, Colorado. “Thank you so much for all of NuORDER by Lightspeed’s hard work. It’s truly making our lives easier.”
Brands are also benefiting from the new platform experience. In addition to the latest virtual showroom features and advanced marketing, selling and reporting features, brands now have access to a robust set of ordering capabilities as part of Grassroots’ complimentary offering, including suggested draft orders and roll-ups of pre-book, in-season and special delivery orders. The two-sided network allows brands to receive order updates in a consistent format across all Grassroots retailers and easily export them into their ERP system.
“COVID-19 has forced the industry to move forward and no other B2B compares to what NuORDER by Lightspeed has to offer for a simple, easy to use solution,” said Grassroots Connect attendee Michael Novak, an independent sales rep for Pendleton Woolen Mills.
