SalesTech Star

Lanco Integrated Brings on New VP of Sales and Marketing and Leader of People and Culture as They Begin to Expand Their Footprint Into Asia and Mexico

Lanco Integrated, a global leader in the automation of manufacturing and test equipment, is bringing aboard a new Leader of People and Culture, Sr. Director and Vice president of Sales and Marketing, as they expand into Latin America and ramp up manufacturing efforts in Malaysia.

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“People need to know their value, and I wholeheartedly believe my role as the Leader of People & Culture is to motivate all people to lead with their best traits and values. I am moved to be leading Lanco’s continued journey in the enrichment of their culture.”

Rebecca Riley joins Lanco as the Head of People and Culture, Sr. Director. Rebecca Riley has more than a decade of strategic talent acquisition and human resource insight. A tenured HR Executive will be instrumental in securing the talent required to maintain Lanco’s growth and global expansion. Rebecca has a rich background in developing a culture of collaboration and teamwork. She will be a key addition to developing Lanco’s global workforce.

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“Every role in a company matters and makes an impact,” said Rebecca Riley. “People need to know their value, and I wholeheartedly believe my role as the Leader of People & Culture is to motivate all people to lead with their best traits and values. I am moved to be leading Lanco’s continued journey in the enrichment of their culture.”

Barry Rahimian will lead Lanco’s Global Sales and Marketing initiatives. He brings with him over 20 years of Sales leadership experience in the automation industry. Barry’s wealth of knowledge in strategic long-term growth and global brand development will pair nicely with Lanco’s existing growth initiatives.

“It’s a wonderful opportunity to join a storied company like Lanco Integrated. They’ve been at the forefront of assembly system design and manufacturing for over 40 years. Right now is an exciting time as Lanco expands into Latin America and Asia; two regions where we see significant opportunities for growth in many sectors, especially in medical device and electric vehicle component production,” said Barry Rahimian.

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