Coming out of beta, Krepling’s user-centric payment gateway feature will help merchants reduce e-commerce cart abandonment rates and increase conversions faster
Krepling, an e-commerce channel management platform, announced Krepling Pay, a payment gateway feature to streamline customers’ checkout experiences. By May 2024, the payment gateway will be available in over 150 countries, bringing transparency to payment fees and encompassing multi-layered encryption and security features to protect user privacy and data.
Brands are missing out on potential e-commerce sales opportunities due to cart abandonment, which has a global average rate of 70%. Most online shoppers aren’t completing their purchases because of high shipping fees, confusing return policies, or the time it takes to create a profile. Krepling Pay alleviates this industry challenge by providing a seamless checkout process for both merchants and customers that will save time and lower costs. Once customers input their personal and credit card information at checkout, Krepling Pay creates a digital wallet in seconds that encrypts the customers’ personal information, allowing them to purchase items quickly. It can be used on any browser and device. The checkout process will match up to their currency and language preferences, enabling merchants to benefit from cross-border e-commerce.
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“Merchants prioritize providing a personalized online shopping experience that is efficient and uninterrupted, especially at checkout,” said Liam Gerada, CEO and co-founder of Krepling. “We used a data-centered and user experience-based approach to develop the most simple, fast, and useful payment gateway integration for customers to feel satisfied during their shopping journey while also helping merchants reduce cart abandonment and increase sales. Privacy is also important, so we made Krepling Pay PCI compliant to support 3D Secure Checkouts to keep the business and payment data safe.”
Krepling Pay has been operating in beta since 2022 to test out different checkout systems, including the setup of digital wallets and the placement of return policy terms. The feature was used by merchants across wholesale, luxury retail, and Amazon B2C stores to experience the transaction process themselves and safety aspects. Krepling’s offering enables merchants to customize their checkout layout with no extra or hidden fees.
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