Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, announced the ability for their Kaon High Velocity Marketing Platform to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon’s interactive applications to be immediately launched at the start of any video conference, giving sales and marketing teams at global enterprises a way to more effectively engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings or virtual events.
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Rather than watching a presentation, this new capability allows customers to drive 3D product demonstrations and interactive non-linear storytelling stories, uncovering unique product/solution differentiation right at the onset. The customer can then interact with value calculators, explore persona-driven messaging, and can share and download personalized content.
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While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 50%. “This increase is directly correlated to our customers’ urgency in pivoting to online engagements due to the COVID-19 crisis, and their need to work remotely,” said Dana Drissel, Vice President of Marketing at Kaon Interactive. “The power of Kaon’s digital transformation platform is that it has instantly provided the agility and sales growth for both short- and long-term business continuity planning for our customers. We’re grateful to be in the position to provide digital solutions to help companies during this time when businesses are exclusively conducting virtual meetings.”
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