Kameleoon Included As New Entrant In Experience Optimization Platform Evaluation By Independent Research Firm
Kameleoon, the leading web and full stack experimentation and personalization platform, today announced that it has been included for the first time in “The Forrester Wave™: Experience Optimization Platforms Q4 2020.” In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation.
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Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The Forrester Wave™: Experience Optimization Platforms Q4 2020” evaluates the strategy, current offering and market presence of vendors. It shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.
According to Forrester, “Kameleoon has focused its product innovation efforts on providing real-time propensity scoring of visitors, flicker free performance, and flexible consent management. … Kameleoon’s ability to execute on its ambitious product road map and the strong performance of its experience optimization business are noteworthy for a new entrant into our EOP evaluation.”
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The report also states that, “The vendor offers an impressive array of deployment options, including SaaS, and full-on-premise. …And the products’ multiple deployment options are a boon for enterprise customers. …With its real-time browser-based predictions and performance- and scalability- oriented architecture, Kameleoon’s solution is a good fit for the healthcare, finance, and e-commerce industries.”
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