Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel.
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Jifflenow has just announced a solution to help convert interested prospects to opportunities. Jifflenow’s new Inbound Meetings feature enables marketing and sales teams to drive exponentially more customer meetings by letting prospects or customers who are attending a virtual event request a B2B meeting, such as a 1-to-1 briefing, VIP briefing, Meet the Expert meeting, or a private demonstration, with appropriate executives, experts, and team members.
“By empowering attendees at virtual events to book informational meetings with the appropriate internal resources, marketers can boost attendee engagement and advance prospects along the sales cycle,” said Hari Shetty, founder and CEO of Jifflenow. “Jifflenow Inbound Meetings capability empowers attendees to request a meeting and simplifies what is otherwise a complex manual process of aligning people, resources, and schedules.”
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Designed specifically for marketers, the Jifflenow Inbound Meetings capability completely automates customer meeting set-up so that marketers can book any number of follow-up customer meetings during a virtual event. Jifflenow can be integrated into virtual events, webinars, websites, and a wide range of other digital marketing programs.
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