J.D. Power Launches Modern Retailing as a Service (MRaaS) to Support Automotive Industry Transformation
New MRaaS System Brings Together Industry-Leading Data, Predictive Analytics and Software Assets in a Flexible and Modular Format to Power Modern Retailing Across the Automotive Industry
J.D. Power, a global leader in data analytics and customer intelligence, announced the launch of Modern Retailing as a Service (MRaaS) to help the automotive industry adapt to rapidly changing consumer preferences and trends in vehicle shopping and purchasing behaviors. The new system, which will offer J.D. Power advanced software, data and predictive analytics solutions in a modular, on-demand model, will enable the automotive industry to customize and scale their service offerings based on their specific needs.
MRaaS will bring together the full spectrum of J.D. Power’s industry-leading solutions in a customizable way to power modern retailing. It’s on-demand pricing model will allow customers to purchase what they need—whether it be a complete, end-to-end solution or selected modules that fit their specific needs. J.D. Power assets available in the system include VIN descriptions, inventory data, valuation data, vehicle images, digital retailing services (including F&I menu) and car ratings data.
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“Consumer preferences for car shopping and purchasing are evolving rapidly and OEMs, dealers, marketplaces and F&I providers need to adapt if they want to thrive,” said Dave Habiger, president and CEO of J.D. Power. “We have the solutions the industry needs to modernize everything from customer-facing digital sales to back-end analytics and forecasting, and we’re now making it more flexible and accessible than ever. By pulling our industry leading data, analytics and software together in an on-demand platform, we’re empowering the automotive industry to take a proactive approach to transforming their operations.”
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The new MRaaS area will be led by Phillip Battista, president of dealership technologies and the newly appointed head of modern retailing at J.D. Power. A 30-year auto industry veteran, Battista founded Superior Integrated Solutions/Darwin Automotive, an industry-leading F&I and digital retailing services provider, which was acquired by J.D. Power in 2021. In the role of head of modern retailing, Battista will be responsible for the company’s modern retailing strategy and execution.
“J.D. Power has the broadest set of software and data assets in this area and we can bring them together in a flexible and modular fashion that best fits the client’s consumer strategy,” said Battista. “We are uniquely positioned with market leading solutions and deep industry experience to help power the automotive industry in its transition to modernized retailing.”