Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards.
In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were also recognized as category winners in the program. In the last year, Invoca has also received recognition from G2 Crowd; Forrester; Inc. Magazine; Business Intelligence Group; and Appealie.
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“Earning the Marketing Technology Award is the ultimate validation of our product innovation and the value Invoca consistently delivers to our customers,” said Invoca CEO Gregg Johnson. “Moreover, being in the company of leading technology providers such as Adobe and Salesforce shows that call analytics platforms like Invoca have become a critical martech component for companies that are building revolutionary customer experiences while maximizing their marketing ROI.”
At Adobe Summit this week, Adobe also announced that Invoca has been included as a launch partner with the Adobe Experience Platform. Invoca is one of only a handful of initial partners for the launch of Experience Platform, signaling the importance of call analytics in the customer experience.
“More marketers, especially in industries like telecommunications, financial services, and healthcare, are realizing that the data generated from inbound phone calls can be tremendously valuable to their daily marketing operations,” said Ian Dailey, senior director of product marketing at Invoca. “That’s why we’ve put such a big focus on integrations, so that marketers can easily connect call analytics into the advertising and marketing tools they use every day to power customer experiences, like Adobe Experience Cloud.”
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The company’s leadership in the call tracking space is further reflected by its unprecedented growth. In 2018, Invoca had the most successful year in company history. It saw nearly 200 percent year over year growth in enterprise annual contract value (ACV) and grew Q3-Q4 bookings by 115%.
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