Leader in B2B commerce software releases new Shop by Brand functionality, plus bulk publish and copy features for manufacturers and distributors
Insite Software, a leading provider of powerful digital commerce solutions for manufacturers and distributors, has launched major updates to its catalog and CMS components to allow for more efficiency within larger catalogs, faster CMS functionality and the ability to publish multiple site instances much more efficiently. With InsiteCommerce® Shop by Brand, manufacturers and distributors with large catalogs can present information by brand and product lines as a way to make it easier for customers to locate desired products. For Insite customers managing site-wide campaigns, the enhanced bulk publish and rollback features in the InsiteCommerce CMS make it easier to publish large changes. Customers that want to implement and manage multiple sites can leverage the new content import/export features to quickly migrate site content from one environment to another.
“Every aspect of InsiteCommerce is designed to deliver customer experiences that the people of B2B need to make their jobs easier,” said Steve Shaffer, Chief Executive Officer and President of Insite Software. “B2B commerce goes beyond the shopping cart, it is more than just a transaction. We need to provide functionality that makes the entire buying and selling process more efficient and effective. A big part of that is making sure people can access the information they need in the moment, and on their own terms.”
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InsiteCommerce Shop by Brand provides additional flexibility to manage and dynamically display product brand taxonomy within Insite customer B2B commerce sites. Brand-specific detail pages, promotions and the ability to highlight certain brands over others helps support brand-specific strategies within manufacturer and distributor eCommerce sites. Customers can also quickly locate their preferred brands of products through search and faceting, and visibly see those brand names and imagery throughout their buying experience.
Using the new Bulk Publish & Rollback feature for InsiteCommerce CMS, marketing teams can easily manage the launch of site-wide campaigns and allow the system to automatically revert back to a previous state without having to be in the office. The new Content Copy feature for InsiteCommerce lets developers, content editors and content approvers migrate large changes from a test environment to a live commerce production environment with ease. Also, entire commerce sites can be easily replicated from one experience to another, helping to reduce the time spent updating duplicate content and eliminating errors with a single-source for content designed for reuse across multiple sites.
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“The sophisticated B2B functionality embedded in the catalog and CMS components of InsiteCommerce, and throughout our entire solution, is clearly already best in breed. Enhancements like these continue to keep Insite, and more importantly our customers, ahead of the pack,” added Shaffer.
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