Informa Engage Marketing Innovators Share Insights on Marketing Technology and Customer Data at the SIIA Annual Conference

By STS News Desk On Jun 12, 2018

Informa Engage experts are sharing sophisticated marketing strategies that help marketers drive growth at the SIIA Annual Conference 11-13 June in San Francisco.

Building the Right Sales & Marketing Tech Stack

Rhonda Wunderlin

Rhonda Wunderlin, Vice President, Marketing Performance, will serve as a panelist on the “Building the Right Sales & Marketing Tech Stack” session. Wunderlin’s session will look at how technology is empowering marketing and sales, from how to determine what’s really needed to how the right tech stack directly drives more customers and sales.

How To Effectively Utilize the Data to Drive Growth

Tricia Syed, Vice President, Digital Marketing, will serve as a panelist on the “Customer Data That Will Drive Growth” session. In this session, Syed and the panel participants will discuss ways to identify key customer data, how to implement strategies and solutions to effectively utilize the data to drive growth.

Data has become a central pillar for how businesses practice marketing, purchase advertising and deliver solutions. Forty-five percent of marketers struggle with quality and accuracy and 40% struggle in finding decision markers. (Informa Engage) Based on these findings, more companies will be looking to technologies that support their targeting abilities and provide a single view of a prospect or customer.

A Medium to Explore New and Innovative Techniques and Technologies

Kate Spellman

“At Informa Engage we combine a deep understanding of our audiences with state-of-the-art technologies to connect marketers with customers to drive business growth,” said Kate Spellman, president, Informa Engage.

Kate added, “We’re constantly exploring new and innovative techniques and technologies to help our customers solve business challenges. Rhonda and Tricia will share our learnings and best practices with SIIA Annual Conference attendees.”

Informa Engage offers unrivaled specialist audiences, deep knowledge of vertical markets, sophisticated data and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyers’ decision-making process.