Imperium, the leader in data quality and anti-fraud solutions for Market Research and E-commerce industries, today announced that it has appointed Charlie Allieri as Chief Executive Officer to lead the company through its next phase of innovation and growth. He succeeds Founder and CEO, Marshall Harrison, who moves to Chairman of the Board of Directors.
Marshall founded Imperium in 1990, and pioneered the industry’s premier services using digital technologies to validate identity, verify data accuracy, and automate review processes. In 2017, the company acquired competitor True Sample and successfully integrated the two businesses to develop the leading solution for online fraud detection and identity verification.
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“After a thoughtful and comprehensive search process, we are pleased to have found the best individual to assume leadership of Imperium,” said Marshall. “Charlie has a proven track record of building innovative data-driven businesses. His visionary approach coupled with creativity and executional excellence, make him uniquely qualified to lead Imperium successfully into the future.”
Charlie comes to Imperium following an impressive career dedicated to developing innovative, customer-centric, solutions and go-to-market models for B2B businesses. He is an avid entrepreneur having launched four successful data-driven SaaS/DaaS products. Most recently, as President of his consulting firm, GTM Acceleration, Charlie launched a DaaS solution and company in just six months. Â Prior to GTM, he held the role of Chief Data Officer at Aberdeen group where he drove incremental value to customers and business operations by reengineering processes and rearchitecting platforms. iLantern and Kemvi were two additional entrepreneurial ventures that launched first to market predictive sales and marketing SaaS solutions applying analytics and machine learning to unstructured data. Charlie has also held leadership roles at several large B2B brands – Infor, NCR and Teradata.
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“I’m excited to be joining Imperium at a time of tremendous opportunity,” commented Mr. Allieri. “IÂ am committed to ensuring that Imperium remains at the forefront of data quality solutions with continued strategic innovation, integrating machine learning and AI, while maintaining the service integrity and respect of confidentiality our customers have grown to trust,” he added.
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