Gridsum Holding Inc., a leading provider of cloud-based big-data analytics and artificial intelligence (“AI”) solutions in China, today announced that it has renewed its contract with SAIC Volkswagen Automotive Co Ltd. (“SAIC VW”), an automobile manufacturing company headquartered in Anting, China and a joint venture between Volkswagen Group and SAIC Motor.
SAIC VW engaged Gridsum in 2016 to transform their digital marketing strategies and stay abreast of market trends by monitoring their official website and digital media placements using Gridsum’s cutting-edge Marketing Automation Suite. Leveraging its big data analysis and AI-driven marketing and sales intelligence technology, Gridsum’s Marking Automation Suite optimizes digital media monitoring and advertising placements to increase conversion rates, efficiently place bids to improve advertising efficiency and lower labor costs.
Mr. Guosheng Qi, Chief Executive Officer of Gridsum, commented, “I am pleased to renew our contract with SAIC VW and further deepen our relationship after working closely with them over the past few years. We believe this contract renewal demonstrates the effectiveness and value our solutions bring for SAIC VW and their continued trust in Gridsum. We will continue build out and innovate new marketing solutions to help our clients making incisive and effective data-driven decisions and enhance their digital marketing initiatives going forward.”
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